Unbelievable Awesomeness Is Suprisingly Believable

So I was looking at this the other day, and it got me thinking about what search terms might bring the Wildebeest Asylum up as the first result on Google. I couldn't really think of any (other than obvious, dumb ones, like my name), but I tried 'unbelievable awesomeness', since that's a phrase I use frequently and one that I thought came straight out of my arsehole. Turns out that this blog is on the second page of results for that term. 'Unbelievable awesomeness' is all over the blogosphere, and I have no recollection of where I got it from.